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Request for Proposals No. 3253781 
Conducting research, developing a brand platform, communication strategy and creative toolkit for two consumer electronics brands

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Conducting research, developing a brand platform, communication strategy and creative toolkit for two consumer electronics brands

Tag:Рекламные услуги
Total price:Price not specified
Contract award criteria:price excl. of VAT (show both prices)
Currency:RUB
Publication date:
Bid submission deadline:24.03.2023 14:32 (was extended by 32 min, 28 sec)
Last edited:17.03.2023 18:16
Organizer (Initiator):"Merlion" OOO
Additional info
Per-item bid submission
Bidders can submit a bid for separate items within the call for bids
:		Applicable
Upload of bid-related documents required
Bids not supported with documentation will not be considered.
:		Yes
Auto-extension
If within the last 30 minutes of bid submission period a new bid is submitted, then bid submission deadline will automatically be extended by 30 minutes from the time the last bid is submitted.
:		30 minutes
Payment terms:Post-payment
Delivery terms:Conducting research, developing a brand platform, communication strategy and creative toolkit for two consumer electronics brands
"1. Desk research. Analysis of trends, market and best practices.
2. Search and selection of respondents for qualitative research.
3. Qualitative research. Interview design, conducting and transcribing in-depth interviews with 15 respondents, forming insights, positioning concepts. Respondents' remuneration should be included in the cost of the project.
5. Supervising the quantitative study of the hypotheses obtained. Setting goals and objectives for an accredited research agency, analyzing results, correcting hypotheses.
6. Brand platform development
7. Development of a communication strategy
8. Copyright: development of slogans based on an approved brand platform
9. Development of the activation toolkit. A proposal for activations in the near future for the brand based on the approved brand platform and the analysis carried out.
10. Design. Assembly and layout of presentations: brand platform, communication strategy, creative toolkit.
11. Project management. Managing the work process, meeting deadlines for completing tasks, providing working documents, document flow, reporting."
Georeferencing:Moscow region, Krasnogorsk district, Krasnogorsk
Venue of bidding:This call for bids is held in electronic form on the e-marketplace of B2B-Center group (www.b2b-center.ru). Bids shall be submitted in the form of e-document.
Additional fields

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Latest submitted bids
Status of bidding: archived.
Organizer's decision:
The Organizer has announced the results on 09.06.2023 at 14:30
and selected the winner: Offer (name hidden) submitting a bid dated of 23.03.2023 23:10 totalling to 1 435 000,00 RUB (price excl. of VAT)
for all items
Notifications have been sent to bidders.
Total bids: 12. More >>