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Request for Proposals No. 3172402 
Choosing a PR agency to implement and execute a plan for monthly online publications on a gaming IT brand.

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Choosing a PR agency to implement and execute a plan for monthly online publications on a gaming IT brand.

OKPD2 category:
Total price:166 666,67 RUB (price excl. of VAT)
Contract award criteria:price excl. of VAT (show both prices)
Publication date:
Bid submission deadline:19.12.2022 14:25 (was extended by 25 min, 1 sec)
Last edited:06.12.2022 14:50
Organizer (Initiator):"Merlion" OOO
Additional info
Per-item bid submission
Bidders can submit a bid for separate items within the call for bids
:		Applicable
Upload of bid-related documents required
Bids not supported with documentation will not be considered.
:		Yes
Auto-extension
If within the last 30 minutes of bid submission period a new bid is submitted, then bid submission deadline will automatically be extended by 30 minutes from the time the last bid is submitted.
:		30 minutes
Payment terms:post-payment
Delivery terms:Bidder: companies that meet the requirements of the participant (each item must be confirmed):
There must be experience in promoting international gaming IT brands.
1. It is mandatory to have a pool of loyal specialized media and general media. (a list must be provided — tasks will be set based on it).
2. Knowledge of the media market — both traditional media (business, socio-political, entertainment, lifestyle) and new media formats: social.networks, blogs and forums. (provision of completed projects).
3. Knowledge of both the international and Russian gaming industry.
4. Experience in developing a brand PR strategy.
5. Confirmed experience in promoting product categories is required: gaming peripherals (keyboards, mice, monitors, gaming accessories, etc.)
6. Experience in implementing offline and online media events at the federal level
Georeferencing:Moscow region, Krasnogorsk district, Krasnogorsk
Comments:
Procurement contact person: Sergey Shevelev E-mail: shevelev.S@merlion.ru

Tasks of a PR agency:
1) Development and implementation of the annual PR strategy of the brand aimed at the formation of knowledge growth, positive image and increase in brand sales in the topic of gaming and IT.
2) Initiation of publications in the pool of loyal media.
3) Initiation of publications in the media on a barter basis.
4) Performance of monthly KPIs from the 3rd month of work after the conclusion of the contract:
• Online – 50 publications in online publications and social networks.networks that are indexed by Similarweb and have monthly traffic of at least 250,000 people. The coverage is agreed with the customer.
5) Preparation and writing of press releases: at least 3 press releases per month (at least 2500-5000 characters with spaces each release).
6) Creation (and regular updating) of a pool of loyal media and bloggers/streamers.
7) The brand's participation in Moscow and regional events as a sponsor on a barter basis.
8) Development and organization of at least 2 press events per year within the framework of the supplement.budget for each event.
9) Preparation of monthly and quarterly reports on the work done, including:
• quantitative and qualitative analysis of publications, analysis of PR publications of 5- selected competitors;
• press clipping;
• data from the media catalog (media index by publications, number of originals and reprints);
• data from wordstat, which shows how brand awareness is growing.
10) Submission of reports in presentation format at least 10 calendar days following the reporting period.

The procurement organizer has the right to refuse to conduct a request for proposals at any stage, without incurring any liability to the participants in the procurement procedure or third parties to whom such an action may cause losses.
Venue of bidding:This call for bids is held in electronic form on the e-marketplace of B2B-Center group (www.b2b-center.ru). Bids shall be submitted in the form of e-document.
Контактное лицо:По общим вопросам: Баркова Инна Валериевна 7 (495) 981-8484 доб. 5883 tender@merlion.ru

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Status of bidding: archived.
Organizer's decision:
The Organizer has announced the results on 09.06.2023 at 13:03
and selected the winner: Offer (name hidden) submitting a bid dated of 16.12.2022 18:57 totalling to 158 000,00 RUB (price excl. of VAT)
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Total bids: 3. More >>